Feelings are much more powerful than rational thoughts based on facts and figures and applying color meanings and color symbolism will make your branding efforts and designs much more effective. Understanding these associations will give you a shortcut to people’s hearts, provoking a specific emotion and maybe even a behavior. Millions of years of biological conditioning have created certain associations between colors and objects or emotions, while some associations may be more recent. Color choices will also be meaningful across online communication and marketing materials: your website, social media, emails, presentations as well as offline tools like flyers and product packaging. You might immediately think of branding elements like the logo, business cards and stationery. For a business-whether it’s yours or your client’s-there are all sorts of places where color comes into play. Illustration by OrangeCrush.Ĭolors can be a powerful tool-if you know how to use them. Color meanings can be powerful, so choose your colors carefully.

As an entrepreneur or designer, it’s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism. There’s a whole science (and art) in the meanings of colors. You see colors in everything around you, every moment of the day-but do you ever stop to think about the impact each of those colors is having on you? Whether it’s the calming effect of blue skies and fields of green, or the saliva-inducing red and yellow of your local fast food chain, each color has a meaning and taps into emotions.

Blue and gray and black background